Message on-hold group, Media Messages is proud to announce they have signed a deal with domestic and international carriers Singapore Airlines.

The international airline fleet has added telephone messages on hold to their marketing mix, and now their Australian callers will be educated and entertained with a professional audio production every time they are put on-hold.

Media Messages' national operations manager is thrilled with the partnership they have formed with the prestigious airline, and said this is a testament of big business understanding the need to include audio marketing in their mix.

"We are absolutely delighted to have Singapore airlines on-board. It just goes to show that big businesses appreciate the value that a professional telephone on-hold service can have on their business.

"We deal with various businesses throughout the world, both large and small ... either way, a professional and informative message on hold program certainly improves a callers on hold experience," explained Mr Loftus.

According to Mr Loftus, Singapore Airlines is using the service as a "customer service tool", informing callers of the airline about rules and regulations, cargo and freight services and flight times.

"Singapore Airlines receive hundreds of calls everyday. It therefore makes sense for them to use their telephone on-hold as a branding platform. Customers are calling with questions - it is quite possible that their messages on hold are answering them," said Mr Loftus.

Media Messages is an audio production company based on the Gold Coast, providing a premium message on hold service to businesses throughout the world.

Their state-of-the-art recording studio is responsible for a number of the audio productions heard on business phone lines and radio and television commercials throughout the country.

For more information on how you can add audio marketing to your company's marketing strategy, contact the friendly team at Media Messages on 1300 796 694, alternative get your free demonstration by visiting www.mediamessages.com.au.

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